New Delhi: June 12, 2008: 1200hrs
The word ‘indica’ that is being used by Tata Motors as the name for its small car, the Tata Indica, has another traditional use in science.
And that is as the name of a plant that originated in this sub-continent: Cannabis Indica – the great ganja plant of the Indian sub-continent.
Now, the Tata Indica is not really a great car. I hired an Indica taxi some months ago, and the ride was terrible. But there is more.
In the year 2000, I had the occasion to attend the Geneva Motor Show. Here, Ratan Tata personally launched the Tata Indica, while also saying that his ambitions lay in “being a small player in the international passenger car industry.” In other words, Ratan Tata himself didn’t see a big overseas market for the Tata Indica.
Now compare this with the market for Cannabis Indica. I noticed that in Europe, Manali hash sells for four times the price of its Moroccan rival, and is highly prized by connoisseurs.
There is thus a huge market for Cannabis Indica, because it is a high-class product.
The Tata Indica pales in comparison.
Something to think about, what?
Which Indica should we promote?
Also read my previous post: “Announcing the Bhola Company IPO”.
The word ‘indica’ that is being used by Tata Motors as the name for its small car, the Tata Indica, has another traditional use in science.
And that is as the name of a plant that originated in this sub-continent: Cannabis Indica – the great ganja plant of the Indian sub-continent.
Now, the Tata Indica is not really a great car. I hired an Indica taxi some months ago, and the ride was terrible. But there is more.
In the year 2000, I had the occasion to attend the Geneva Motor Show. Here, Ratan Tata personally launched the Tata Indica, while also saying that his ambitions lay in “being a small player in the international passenger car industry.” In other words, Ratan Tata himself didn’t see a big overseas market for the Tata Indica.
Now compare this with the market for Cannabis Indica. I noticed that in Europe, Manali hash sells for four times the price of its Moroccan rival, and is highly prized by connoisseurs.
There is thus a huge market for Cannabis Indica, because it is a high-class product.
The Tata Indica pales in comparison.
Something to think about, what?
Which Indica should we promote?
Also read my previous post: “Announcing the Bhola Company IPO”.
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